Kashmir
The organization
A consumer products brand within the Inter-Continental Trading portfolio, sold both direct-to-consumer and through retailers, with its own product design and packaging work.
The challenge
Serve two very different buyers, wholesale retailers and individual consumers, from one brand without confusing either of them.
What I delivered
A site that split visitors into separate Retailer and Consumer experiences at the door, then served each with the catalog, pricing, and ordering model appropriate to them.
Amazon and eBay channels plus wholesale ordering, run on the shared warehouse and inventory systems built for the wider group.
Product packaging design for a consumer good: the physical artifact a customer actually holds, designed to work on a shelf and in a product photograph.
Promotional flyers and sales material supporting the brand across retail and consumer channels.