Qwaaq
The organization
Qwaaq is the operating company behind Windy City Cigars and the Kashmir product line, sitting inside a wider brand ecosystem that also includes Inter-Continental Trading.
The challenge
The storefronts, the marketplaces, the warehouse, and customer service each held their own version of the truth. Growing meant first making inventory, fulfilment, and support agree with each other.
What I delivered
- 01Windy City Cigars
- 02Inventory & fulfilment platform
- 03Amazon & eBay marketplace expansion
- 0424/7 customer service operation
- 05Zoho One implementation
- 06Campaign & production tracking
- 07Windy City Cigars catalog
- 08Windy City Cigars promotional print
- 09Kashmir
- 10Kashmir marketplace & wholesale
- 11Kashmir packaging
- 12Kashmir promotional print
- 13Qwaaq promotional design
- 14Inter-Continental Trading
A redesigned and relaunched storefront carrying a large product taxonomy (category, type, strength, brand, size, and flavour) with account, cart, search, and age-compliance flows.
- Rebuilt the storefront and its backend around a deep product taxonomy.
- Supported account, cart, search, age verification, and free-shipping thresholds.
- Connected the customer experience to warehouse and e-commerce processing.
A system consolidating sales data across every channel into a single inventory position, so the storefront and the marketplaces stopped selling stock that was not there.
- Automated shipping-label generation through carrier integrations, removing a manual step from every order that left the warehouse.
- Connected warehouse operations to the commerce systems so picking, packing, and dispatch worked from the same record as the storefront.
Opened and ran Amazon and eBay storefronts as additional sales channels, supported by the consolidated inventory and fulfilment work underneath.
Helped establish a distributed round-the-clock support team, including the workflows and access model that let remote agents actually resolve issues.
CRM and automation deployed across the commercial operation, connecting customer records to marketing and service activity.
A structured work-tracking board organizing upcoming work, work in progress, and planning, with priority, approval stage, proposed budget, owner, and date fields against campaign, creative, and reporting tasks.
The archive filename and the interface shown in this screenshot disagree, so no specific tool is claimed here. The board and its fields are described exactly as they appear.
A full print catalog presenting the product range for sales and promotional use, produced alongside the e-commerce work so the two told the same story.
Recurring promotional print supporting campaigns, seasonal offers, and the catalog release.
A site that split visitors into separate Retailer and Consumer experiences at the door, then served each with the catalog, pricing, and ordering model appropriate to them.
Amazon and eBay channels plus wholesale ordering, run on the shared warehouse and inventory systems built for the wider group.
Product packaging design for a consumer good: the physical artifact a customer actually holds, designed to work on a shelf and in a product photograph.
Promotional flyers and sales material supporting the brand across retail and consumer channels.
Promotional material for the operating company alongside the consumer-facing brand work.
Web and integration work across the wider ICT brand portfolio, connecting dealer and consumer surfaces to the operational systems behind them.
Historical work record. The current ICT site credits another provider, so Miro's version must be recovered from archives.