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Qwaaq

RoleDigital Operations Manager
Period2018–2019
Projects14

The organization

Qwaaq is the operating company behind Windy City Cigars and the Kashmir product line, sitting inside a wider brand ecosystem that also includes Inter-Continental Trading.

The challenge

The storefronts, the marketplaces, the warehouse, and customer service each held their own version of the truth. Growing meant first making inventory, fulfilment, and support agree with each other.

  1. 01Windy City Cigars
  2. 02Inventory & fulfilment platform
  3. 03Amazon & eBay marketplace expansion
  4. 0424/7 customer service operation
  5. 05Zoho One implementation
  6. 06Campaign & production tracking
  7. 07Windy City Cigars catalog
  8. 08Windy City Cigars promotional print
  9. 09Kashmir
  10. 10Kashmir marketplace & wholesale
  11. 11Kashmir packaging
  12. 12Kashmir promotional print
  13. 13Qwaaq promotional design
  14. 14Inter-Continental Trading
01

Windy City Cigars

Web Development2019

A redesigned and relaunched storefront carrying a large product taxonomy (category, type, strength, brand, size, and flavour) with account, cart, search, and age-compliance flows.

  • Rebuilt the storefront and its backend around a deep product taxonomy.
  • Supported account, cart, search, age verification, and free-shipping thresholds.
  • Connected the customer experience to warehouse and e-commerce processing.
02

Inventory & fulfilment platform

Engineering & PlatformsBusiness Transformation2019

A system consolidating sales data across every channel into a single inventory position, so the storefront and the marketplaces stopped selling stock that was not there.

  • Automated shipping-label generation through carrier integrations, removing a manual step from every order that left the warehouse.
  • Connected warehouse operations to the commerce systems so picking, packing, and dispatch worked from the same record as the storefront.
03

Amazon & eBay marketplace expansion

Marketing & Growth2019

Opened and ran Amazon and eBay storefronts as additional sales channels, supported by the consolidated inventory and fulfilment work underneath.

04

24/7 customer service operation

Business Transformation2019

Helped establish a distributed round-the-clock support team, including the workflows and access model that let remote agents actually resolve issues.

05

Zoho One implementation

Business Transformation2019

CRM and automation deployed across the commercial operation, connecting customer records to marketing and service activity.

06

Campaign & production tracking

Business Transformation

A structured work-tracking board organizing upcoming work, work in progress, and planning, with priority, approval stage, proposed budget, owner, and date fields against campaign, creative, and reporting tasks.

The archive filename and the interface shown in this screenshot disagree, so no specific tool is claimed here. The board and its fields are described exactly as they appear.

07

Windy City Cigars catalog

Design & Brand2019

A full print catalog presenting the product range for sales and promotional use, produced alongside the e-commerce work so the two told the same story.

08

Windy City Cigars promotional print

Design & Brand2019

Recurring promotional print supporting campaigns, seasonal offers, and the catalog release.

09

Kashmir

Web Development2019

A site that split visitors into separate Retailer and Consumer experiences at the door, then served each with the catalog, pricing, and ordering model appropriate to them.

10

Kashmir marketplace & wholesale

Marketing & Growth2019

Amazon and eBay channels plus wholesale ordering, run on the shared warehouse and inventory systems built for the wider group.

11

Kashmir packaging

Design & Brand

Product packaging design for a consumer good: the physical artifact a customer actually holds, designed to work on a shelf and in a product photograph.

12

Kashmir promotional print

Design & Brand

Promotional flyers and sales material supporting the brand across retail and consumer channels.

13

Qwaaq promotional design

Design & Brand2019

Promotional material for the operating company alongside the consumer-facing brand work.

14

Inter-Continental Trading

Web DevelopmentEngineering & Platforms

Web and integration work across the wider ICT brand portfolio, connecting dealer and consumer surfaces to the operational systems behind them.

Historical work record. The current ICT site credits another provider, so Miro's version must be recovered from archives.

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