← All workPublishing / patient advocacy

My Secrets of Survivorship

RoleWeb, Brand & Marketing
Period2018
Projects3

The organization

An author, advocacy, and commerce project supporting the book 'My Secrets of Survivorship: We Solved the Mystery' by Melissa Palmer and Dr. Tim Lubenow, centered on survivorship, Pompe disease, chronic pain, and the patient experience.

The challenge

Carry a difficult and personal subject with enough warmth to build a community around it, while still functioning as a book-sales and media site.

  1. 01Author & advocacy website
  2. 02We Are All Survivors identity
  3. 03Email & social marketing
01

Author & advocacy website

Web Development

A site combining book sales, media coverage, contributor voices, philanthropy, reviews, and community pathways into Amazon, Goodreads, YouTube, LinkedIn, and Facebook.

Historical work record. The archived footer also shows a later platform design credit, so the boundary between this build and subsequent vendor changes needs a version breakdown.

02

We Are All Survivors identity

Design & Brand

The mark and visual language behind the project's central message.

03

Email & social marketing

Marketing & Growth

Audience communication supporting the book, the advocacy message, and the community around it.

A practical next step

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